Metaverse – is there anybody in there?

When asked what they can imagine doing in the metaverse, people said they would use it for travel experiences, attending virtual meetings or going to a concert. How many have actually done any of that, though? Nine out of ten consumers worldwide are interested in the topic, but only a few have actually immersed themselves in a virtual world (Capgemini, 2022).

That being the case, it’s even more remarkable that there are so many virtual worlds – 154 were counted in the second quarter of this year (Metaversed, 2023). Each has different functions and environments.

Virtual spaces are not only known among gamers; companies are also developing their own virtual locations there. But is anyone giving it a go? If so, how? We asked the visitors at Hannover Messe 2023 and filmed their responses.

Benjamin Krug and Timo Bergold attended Hannover Messe 2023 for this survey.