Meta, previously known as Facebook, Inc., derives its revenue from various sources mainly through its social media platform, Facebook, and its other subsidiaries like Instagram, WhatsApp, and Oculus. Here’s a closer look at Meta’s revenue model and how the company makes money:


The largest contributor to Meta’s revenue comes from advertising. With over 3 billion monthly active users across its platforms, Meta offers advertisers an unparalleled reach to target their audiences effectively. Advertisers can choose from various ad formats, including display ads, video ads, carousel ads, and more, to engage with users based on their interests, demographics, and behavior. In 2021, advertising revenue accounted for approximately 98% of Meta’s total revenue.


Meta is also expanding its e-commerce efforts by integrating shopping features directly into its platforms to provide a seamless shopping experience for users. Facebook Shops and Instagram Shopping allow businesses to set up virtual stores, showcase their products, and even process transactions, all within the Meta ecosystem. This not only provides an additional revenue stream for Meta but also makes online shopping more convenient for users.

**Subscription Services:**

Meta’s subscription services like Facebook Gaming and Oculus (VR headsets) generate recurring revenues through monthly or annual fees paid by subscribers. Although these services currently represent a smaller portion of Meta’s total revenue, they have significant growth potential as the company continues to invest in building out its gaming and VR capabilities.


Meta’s hardware division, which includes Oculus VR headsets, Portal smart displays, and Ray-Ban Stories glasses, also contributes to Meta’s revenue. While hardware sales currently represent a smaller portion of the company’s total revenue, they have significant growth potential as Meta continues to expand its product offerings in this space.


In summary, Meta’s revenue model is primarily driven by advertising, but the company is also exploring other revenue streams like e-commerce, subscription services, and hardware sales to diversify its income sources and minimize reliance on any single revenue stream. As Meta continues to invest in developing new features and expanding its user base, we can expect these revenue streams to grow and evolve over time.