In recent times, the fashion industry has been making significant strides towards integrating technology into their business models. One such luxury brand leading this charge is Louis Vuitton. In this text, we will explore Louis Vuitton’s involvement in metaverse and virtual reality (VR) technology.

Virtual Fashion Shows

One of the most notable ways Louis Vuitton has embraced technology is through virtual fashion shows. In May 2020, during the height of the COVID-19 pandemic, the brand held its Cruise 2021 collection presentation in the digital realm. The event took place in the game "Multiplayer Project: New Game+" and was attended by over 400 guests. Using avatars, attendees could interact with each other, view the latest designs, and even shop directly from the show.

Louis Vuitton’s Virtual Storefronts

Louis Vuitton’s virtual presence extends beyond fashion shows. The brand has opened several virtual storefronts in different metaverses and games. In 2018, Louis Vuitton became the first luxury fashion house to open a store on Roblox, the popular gaming platform for children. Here, users could explore an immersive representation of a physical Louis Vuitton store, purchase virtual items, and even take part in exclusive events.

NFTs and Digital Art

More recently, Louis Vuitton has entered the world of non-fungible tokens (NFTs) and digital art. In March 2021, the brand unveiled a digital artwork as an NFT on the Ethereum blockchain platform. The collaboration between artist Beeple and Louis Vuitton was sold for $28.9 million, making it one of the most expensive digital art pieces ever sold. This marked a significant step in the luxury fashion industry’s exploration of the metaverse and NFT marketplaces.


In conclusion, Louis Vuitton is actively involved in the metaverse and virtual reality technology scene. From virtual fashion shows to virtual storefronts and digital art collaborations, the brand has embraced technology as an integral part of its business strategy. By engaging with these new platforms, Louis Vuitton is not only expanding its reach to younger generations but also demonstrating a forward-thinking approach to the ever-evolving fashion industry.


1. What is metaverse and virtual reality technology?
Answer: Metaverse refers to a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual worlds, including the sum of all virtual communities and simulated environments like social media and online games. Virtual Reality (VR) technology creates an immersive, computer-generated simulation of a three-dimensional environment or reality that can be interacted with in a seemingly real or physical way using specialized electronic equipment such as headsets or multi-projected screens.

2. Why is Louis Vuitton interested in the metaverse and virtual reality technology?
Answer: Louis Vuitton’s interest in the metaverse and virtual reality technology lies in expanding its reach to younger generations, engaging with new platforms, and demonstrating a forward-thinking approach to the ever-evolving fashion industry. By embracing these technologies, the brand can create unique experiences for consumers while also generating revenue through virtual sales.